Society wants us to believe in lies. They'll tell you the moon landing is real, Beyoncé isn't part of the Illuminati, and that Beyond Burgers can't taste like real meat.
Question it all you want, but tasting is believing.
PRINT
OUT OF HOME
Branded "chemtrail" (skywriting) will broadcast the truth of Beyond Meat's unbelievable taste to our audience.
PACKAGING COLLATERAL
Branded fast food to-go bags and utensils will drive our not-so-subliminal messaging home. Complete with a foldable tinfoil hat wrapper.
UFO DELIVERY SERVICE
SOCIAL MEDIA
Randonautica, an app popularized by Tik Tok, Reddit, and Twitter, is designed to bring users to a location that reveals a "glitch in the matrix." Naturally, we'll lead app-goers to the nearest fast food location that serves Beyond products — with a coupon to try them for themselves.
Art Director: Sasha Wilson
