Our team set out to change the perception of aging in the multivitamin category, and landed on a powerful truth:
Packed with benefits and loaded with extras, Alive! Multivitamins helps you Age Vibrantly.
BROADCAST
SOCIAL MEDIA
We developed a number of supplemental ideas to bring this campaign, its energy, and the positivity it radiates to the social forum.
We also concepted a hot April Fool's prank to turn heads and capture some double-takes.
SHOPPER
Additionally, we imagined how we could bring our campaign into the retail space with eye-catching end caps and shelf talkers.
