Unlike any other cleaning product on the market, the power within a Magic Eraser only needs water to reveal it.
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OOH
Ads painted on sidewalks with water-repelling wax won't be visible until rain reveals them.
COLLATERAL PRODUCT
Emergency water-to-go pouches will be included as a free "prize" in Magic Eraser boxes, giving the ability to use the product in the driest of areas.
SOCIAL MEDIA
The Mr. Clean "Soakin' Wet" Tik Tok dance will be the next viral hit, with a bald filter transforming users into the iconic mascot.
