We spend so much time searching grocery aisles for those perfectly-balanced options that sometimes we miss what's been in front of us all along. Twinkies DO have some redeemable factors.
They might not be much, but they're there.
And that's what matters.
PRINT
PACKAGING
OUT OF HOME
STORE DISPLAYS
Carefully placed grocery displays will force health-conscious shoppers to face the reality that Twinkies have some benefits, too.
SOCIAL
We'll partner with YouTube influencers to create lifestyle and Mukbang videos. Because what better way to show how harmless Twinkies are than by eating 200 of them?
APP
The "Twinkies: Food Rethought" app will reframe users' mindsets by allowing them to compare Twinkies sponge cakes to their daily food choices.
Art Direction: Sasha Wilson
