Medicare can be confusing. But with Aetna, it doesn't have to be.
Our team set out to create a campaign that resonated with Medicare-aged customers in ways that empathized with their frustrations and restrengthened their trust with healthcare providers.
The result? A full 360-campaign that not only met our audience where they were, but effectively lead them on a supportive path towards better health — and happier lives, too.
ONLINE VIDEOS
Our animated, 15-second OLVs communicated important Medicare information in engaging ways.
Our Q&A format, threaded through the campaign, was essential in developing a helpful tone and inviting our audience into the Medicare conversation.
EMAILS
We used our audience's inboxes as opportunities to catch their attention, and connect on an emotional level.
DISPLAY
With dozens of different banner combinations, we were able to spread our enrollment messages across the web.
VETERANS-SPECIFIC DISPLAY
We honored the service of our nation's vets with ads that spoke directly to them and the extra support that Aetna provides.
BROADCAST
Our team created spots that speak to the 65+ audience in an authentic way, while breaking the societal stereotypes of "old-timers."
